Choose the right foundation
Catalogue size, languages, fulfilment and existing inventory tools influence platform selection. A custom build is only useful when it solves requirements a standard platform cannot.
Product discovery
Plan categories, product information, filters and mobile product pages around how customers choose. Product data quality matters as much as the visual design.
Checkout and integrations
Payment provider availability, shipping rules and order notifications need agreement before development. Hosted payment flows can keep card handling within the payment provider.
Operational readiness
Test failed payments, stock changes and order confirmation. Content ownership, returns information and ongoing catalogue maintenance need a business owner before launch.